
EnterWorks™ software
EnterWorks™ software is an enterprise-grade Master Data Management solution that enables you to compete and thrive in today’s fast-paced economy— across your organization, partners and digital channels.
Multi-domain master data management
Create a single source of truth for your most critical data across the enterprise so you can make timely, consistent, accurate decisions with a multi-domain master data management (MDM) solution.
Our low-code/no-code design empowers teams quickly build high-priority master data domains and add new ones as you grow. The platform’s flexibility accelerates cross-domain intelligence, automates master data workflows, and enhances mastered data with quality and enrichment capabilities, all within a single interface.
As your single source of truth of master data, EnterWorks™ software gets trusted data and content to the systems and channels that power your business, at the speed and scale the market demands, from a single platform.

Accelerate time to value
Manage master data in one place to accelerate time to value, lower cost of ownership, and gain cross-domain intelligence
Increase master data ROI
Discover, access, and govern trusted master data across your enterprise and channels to achieve greater ROI returns from your master data

Deeper MDM insights
Expand & automate MDM processes to include advanced data integrity capabilities for more informed decision-making
Future-proof your investment
Bend around the most complex data challenges and manage any type of data to move at the speed of the market and keep pace with a dynamic business landscape

“Fender wanted to play to an even larger audience, so we picked EnterWorks.”
– Michael Spandau
CIO and SVP Global IT, Fender

EnterWorks™ software Master Data Management (MDM) goes beyond centralizing and synchronizing your core business data; with the power of Precisely’s data integrity portfolio, you can dramatically enhance the accuracy, consistency, and context of your most critical data.
Connect EnterWorks™ software with the Data Integrity Suite Data Governance service to expand visibility and adoption of trusted master data. Teams can search shared definitions, understand relationships, and link key master data fields (e.g., repositories, attributes, code sets) to policies, goals, and metrics to more easily demonstrate ROI of your MDM program. As a result, organizations improve reporting on ESG initiatives, personally identifiable information (PII), and financial requirements.
Integration with other Precisely solutions further strengthens your MDM program by enhancing address quality, enriching master data with over 400 curated datasets for deeper insights and risk evaluation, and enabling seamless connections with systems like SAP. The result is a scalable, intelligent foundation that not only optimizes operational efficiency but also empowers your business with the governed, enriched, and trusted data needed to innovate, reduce risk, and meet regulatory demands.
Product information management
Aggregate and manage product content across all business applications to create seamless and differentiated experiences that drive your business.
A hub for more than just product content, EnterWorks™ software empowers your business teams to go beyond Product Information Management (PIM)and glean product intelligence from your customer, location, sales, and other data. With this insight, they can craft compelling, contextual product offers and content that drive better customer experiences and incremental revenue.
Our core automation, syndication, and data quality combined with state-of-the-art AI/ML, print automation, and portal technologies enable your business teams to work both smarter and faster. With this edge, they can make your products easier to find and deliver tailored, on-brand content that turns shoppers into customers—whether that’s online, in print, or in-store—direct or through your channel partners.

Workflow and collaboration
Deploy a robust set of workflow management tools to enable, automate, and enforce best practices in data and content integration and flow across multiple sources, applications, and enterprises.
EnterWorks™ software allows you to set data governance rules, create multiple routings and alerts, and audit data and user activity to ensure accountability and compliance with established policies. Combine profiling and attribute management tools to monitor, analyze, and improve master data. With our multi-domain MDM, you can standardize and validate data and gain continuous insight into its completeness and quality.
Utilize a drag-and-drop interface to manage complex business processes and streamline collaboration between business and technical users, both internal and external. You can also view the activity flow graphically and create alerts and workflows for proactive management and intervention.
“The EnterWorks PIM design, coupled with Demandware framework and integration, has allowed us the opportunity to centralize our messaging, focus on SEO data, and better understand the habits of our consumers across the globe.”
– Michael Spandau
CIO and SVP Global IT, Fender
Digital asset management
Automatically generate versions of content across multiple applications to maintain cross-channel consistency, both in print and online.
By integrating full-featured Digital Asset Management (DAM) capabilities, EnterWorks™ software makes it easy to manage any unstructured content—including images, videos, audio, documents, and templates. With a central repository for enterprise-wide digital assets and data, you can streamline storing, categorizing, and managing product-related files and information. Teams can import metadata from images, configure custom fields for cross-selling and up-selling, and automatically generate multiple image formats and resolutions for print and online use.
“With EnterWorks PIM, we collaborate with suppliers using the Vendor Portal to create and enrich our data for a consistent customer experience across our print and digital publication channels.”
– Laura Schultz
Director IT and PMO, Johnstone Supply